Umar is a pioneer in the Pakistani eCommerce Industry. He started Elo (Export Leftovers) as a 2 person operation in 2013 in a small meeting room in his father's factory in Faisalabad that currently employs 107 people & has grown to become one of the biggest & fastest growing eCommerce stores of the country. lo was also recently featured in the top 100 start ups of Pakistan.

He has an M.A (Hons) from the University of Edinburgh and an M.Sc in Marketing Strategy from Cass Business School, London.

When he is not glued to the computer screen or making product videos, he spends his time trying out new food, reading, globetrotting & improving his Marathon time.